Origin of Haier.

Best answer: The predecessor of Haier Group Company was Qingdao Refrigerator General Factory, which was established in 1984 by the merger of two small collective factories which were on the verge of bankruptcy. In 1985, the company introduced the advanced technology and equipment of Liebherr Company in Germany and produced the first generation of four-star refrigerators in Asia. In order to reflect the cooperation between the two parties, Haier people named the products “Qindao-Liebherr”, and successfully designed mascots symbolizing Chinese and German children.

Haier Group’s predecessor was Qingdao Refrigerator General Factory, which was established in 1984 by the merger of two small collective factories which were on the verge of bankruptcy. In 1985, the factory introduced the advanced technology and equipment of Liebherr Company of Germany, and produced the first generation of four-star refrigerators in Asia. In order to reflect the cooperation between the two parties, Haier people named the product “Qindao-Liebherr”, and successfully designed the mascot “Haier Graphics” symbolizing Chinese and German children. Its trademark consists of “Qindao-Liebherr” characters and “Haier Graphics”. In 1991, the trademark was recognized as a well-known trademark. After several changes, the name of Qingdao Refrigerator General Factory was changed to Qingdao Qindao Haier Group Company in 1991, and a new trademark with the design concept of “The Sun Rising in Ran Ran on the Sea” was launched. The trademark consists of Chinese and English characters of Qindao Haier and Haier Graphics. In May 1993, “Qingdao Qindao Haier Group Company” changed its name to Haier Group Company on the basis of in-depth investigation and study, and its trademark was composed of Chinese Haier, English Haier and Haier Graphics. In 2005, Haier Group launched Haier’s new text logo, which is composed of Chinese characters Haier and Haier’s Chinese Pinyin. Compared with the original logo, the new logo continued Haier’s brand culture formed in the past 20 years. At the same time, the new design emphasizes the sense of the times. Each stroke of Pinyin is more concise than before, with 9 strokes in total, and “one” is reduced by one bend, indicating that Haier people look for the target and do not look back; “r” has reduced one branch, which indicates that Haier people are determined to go up and move forward without wavering. The new symbol of Haier’s opening means that Haier is standing at a new starting point, which is to overcome itself, break the balance, start over and strive for greater development.

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